Most companies have come to rely on their website in recent years. It’s a way of selling products and spreading the word about your business. So, here are five ways to refresh your company website.
1. Focus on Your Home Page
The most important page on your website is, of course, your home page. This is what people see when they first arrive on your website, so it needs to look good. If it doesn’t look good, people might be tempted to leave and find a website that appears more professional. This is why making your home page look professional and well-designed should always by your very first priority. It should catch the visitor’s attention and make them want to see what else the website has to offer.
2. Don’t Be Afraid of Empty Space
Filling up every inch of your website with text or images is not a good idea. Many people make this mistake if they don’t really know what they’re doing. That empty space could actually be a good thing. You need to give the website room to breathe. And if you fill up the website and overload it with information, you simply overwhelm people. And that’s not the effect you should be aiming for when you design the website. Instead, you should be thinking about how you can get them to stay for longer and explore what you have to offer.
3. Offer Contact Details
One of the main reasons why people visit a website is to try to get in contact with the company whose website it is. They might want to ask a question about something you’re selling, and you should make it easy for them to do so. You should make sure that your contact details are clear and easy to find. You could create a ‘contact’ tab at the top of your page. Or just display your contact details. A phone number and email address are essential, as well as an address if relevant.
4. Get a Professional Upgrade
If your website has not had a design overhaul for a long time, it might be a good idea to get a professional upgrade. There’s nothing better than a website that stays ahead of the curve and gets its design improved regularly. You don’t want the design of your website to start to feel out of date and old-fashioned, do you? This is something that you should let a professional company take care of if you want the best outcome. Cefar design is a company that offers a professional service, so see if they can help you.
5. Include Testimonials
If you’re not struggling to get visits to your website but your sales conversion rate is not very high, testimonials might help. They make people much more likely to buy from your website because they see that it can be trusted, and that’s exactly what you want. Testimonials are small reviews written by customers who have had a positive experience when buying from your company in the past. So, why not ask customers who you know are happy with what they received to write a brief testimonial for you? It could help a lot.
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