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Marketing is an important part of every business. It’s how you get your business out there, get it known by the public. It’s especially important when starting up a business to try and reel in as many customers as possible. But it’s also vital to maintain a successful business.
The driving point behind every business is the customer. Without customers, business wouldn’t function. There’d be no one to sell anything too. No one to spend money on services or products. To have a successful business, you need customers. To put yourself in the best position to gain customers, you need a strong marketing campaign.
There are two main types of marketing these days; digital and traditional. I can’t tell you which one is better, truth be told there is no ‘better’ option. You should be implementing a combination of both techniques, to be successful.
Digital Marketing Techniques refer to things like SEO and social media. These are techniques that have digital elements; they’re done online. The main aim of these techniques is to increase web presence/traffic. Every business should have a website, and digital marketing revolves around it. The techniques are used to increase the amount of people visiting your site. There are many ways they do this, it all depends on the techniques you use. Something like SEO or PPC is used to help with your sites ‘search engine rank’. They look to get your website appearing higher up in search results. Social media marketing looks to drive traffic to your site through social networking sites. Using sites like Facebook and Twitter they try and increase audience awareness of your business. They post links to your site and try and encourage people to use your business. There are of course other digital marketing techniques as well; these are just three of the most popular.
Traditional Marketing Techniques are things that aren’t digital. They’re techniques you use in the ‘real world’ to increase your business’s visibility. Common traditional techniques involve the use of billboards, posters, fliers, word of mouth, etc. It’s a great way of connecting with people and telling them about your business. Traditional techniques are for businesses that exist offline, as well as online. What I mean is that they have a physical presence, like a shop or an office. Somewhere people can actually enter and conduct business with you. Using posters and billboards is a good way to get people to notice your business and visit it. They’re particularly useful for local businesses, as they’re an easy way to get local people to hear about a new business. Traditional techniques are rarely useful for online-only businesses. You could have a poster advertising your online business, but it’s not as effective.
To sum up, every business needs a strong marketing campaign. Without one, you will struggle to make it big and earn a profit. The key is identifying which techniques are best for you. Perhaps you can survive by only using digital techniques. In most cases, a combination of both is the best way to guarantee a quality marketing campaign.