One of the best ways to break the glass ceiling is to get out of the house that has one. For some this may mean finding another company with a more performance focused ladder for advancement and income, for others, it may mean stepping out into owning your business. If you own your business, and if it is a company that produces a product, you have to consider how you are going to get your product to market. One of the simplest and most efficient methods of getting your product into the hands of buyers is through Amazon. Their simplicity, effectiveness, and market saturation is undeniable, so how do you get your product on Amazon?
Selling on Amazon allows you to start a business you can run from your home, with no employees. You control what you want to sell and how you want to sell it. You get the freedom of setting your days, your income, and your organization. Amazon takes care of the hard part. They handle the customer service, allowing you to focus on growing the business part of your business. Amazon is in the fulfillment business; that means they provide the shipping and handling services for you. No more one by one orders, no more packing, and shipping, no more repeated trips to the shipper or scrambling as they arrive for your pickup.
You are entering the world where your store is now open 24 hours a day, seven days a week. Your store is available for the viewing of not just your hometown shoppers, but billions of people, who are online searching for what you have. You will have to learn about preparing for market surges and buying cycles. You’ll have to learn about staging your product and forecasting for seasonal surges.
You may not have to ship to individuals, but Amazon does. Make sure your packaging for your product, that is delivered to Amazon, is ready to ship. Ensure that it is well-protected and secure so that you can avoid customer dissatisfaction when it reaches its final destination.
Amazon alone is not enough to get your product sold. You still have to do some level of marketing for your product to move. Amazon provides powerful tools for developing sales on their service. Amazon Promotions and Amazon Advertising offer you platform focused methods for getting your name out and generating sales. Amazon promotions allow you to run sales and offer discounts if your buyer buys more than one. Amazon Advertising helps you to get noticed. Getting noticed and getting your product in front of the eyes of the consumer is critical when you are facing the mass product market we are in now.
Develop a plan
Using Amazon’s seller central reports, you can monitor your sales and adjust your advertising, your inventory, and your promotional deals to maintain and grow your business.
Imagine having a level of freedom you have only dreamed about. Imagine working from home or your own office, setting your schedule and earning your own income. Those dreams can be a reality if you are able to develop a business online through Amazon.
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