When you start a new business, it’s important that you begin the marketing process right away. You need to make a big impression on the market. But the type of marketing you use and how you promote your business will depend on the type of company you’re setting up. Or, you might use the same forms of marketing, but you’ll find some to be more important than others.
As well as this, you need to think about what you can do yourself and what you need a marketing business to do for you. For instance, it’s possible to use social media independently to market your business. But, if you’re using fliers or prints, you will want them professionally made. The reason for this is quite simple. When you market on social profiles, people expect you to come across as human and individualistic. But, for offline marketing campaigns your customers want a company that looks and feels successful. So, let’s look at what marketing you should be using for your business.
Using A Digital Agency
A digital agency will usually offer a wide range of different services, and you will need to decide which ones will be most beneficial to you. Or, they might assess your company and decide for you. The services they usually offer range from SEO, web design, CRO and social platforming. All these can be useful but as we said, some more than others, depending on your business.
When examining a digital agency, you should not assume that a smaller company will offer a poor service. It’s possible that they complete the main services while using a white label company to complete the rest. A white label company is another marketer that works with your chosen digital agency. They often fill in the gaps in the service that the main agency does not have time to complete. It’s quite a common practise and is just another form of outsourcing to keep costs low. You will have no dealings with this agency, but you can find them online. 51 Blocks is a white label company that offers a wide range of marketing services as well.
An SEO service is going to be incredibly beneficial to your business, no matter what it is. But there are two different types. You can choose between local and global. Local SEO will attract clients near your geographical location. It’s going to be useful for companies that are not expecting customers internationally. For instance, a local town shop will be looking to attract anyone in the area. But, you might also want a Global SEO service as well, particularly if you live in a tourism town. It might be important for you to let visitors know about your business before they arrive. Some businesses have also found that Global SEO is useful when thinking about expanding.
When setting up SEO, some businesses do consider saving on costs by setting it up themselves. You can find out about SEO methods online, and some are possible to do yourself, particularly if you have a small website. But to get the best effects, you’re probably looking at hiring a marketing professional.
This might be wise because Google have started to monitor websites using SEO. If they believe SEO methods have been added unnaturally, the site will be hit by a penalty. This will decrease your search ranking. The best marketers should know exactly how to avoid these types of penalties.
Another trap people fall into when thinking about increasing search ranking is filling their sites with rubbish. You’ll find a lot of blogs suggesting that if you fill your site with as much information as possible, your search ranking will increase. This advice used to work, but it’s now outdated. Now, content truly is king.
Due to the fact that SEO has become trickier many people are favouring more natural ways to increase search ranking. One of the easiest ways is to use social media. If you can get information from your website shared across social media, your ranking will almost instantly increase. You can do this by using resources such as Pinterest. By pinning pictures from your site, you might get them shared. But don’t pin all the pictures. Instead only pin a select few and leave the rest on your site to be viewed by consumers.
Any social network can be used to market your business, and this includes relatively new apps like Snapchat. Through Snapchat, you can now start a business account for your website. Users will be able to view these and get dynamic updates from your business. So far, this has been proven to be a very effective form of marketing.
Currently, any networks that are based on sharing pictures or images should be favoured. This is the current trend in sharing and marketing. If you use them, you should see your search ranking quickly increase, leading to more traffic.
We’ve focussed mainly on online marketing, but we should examine the forms of offline marketing that are still effective. For instance, if you are promoting a new local business you should be sending out fliers. You can still use a local SEO service, but the best way to attract local consumers is still printed media. Contrary to what you may have heard, this is also quite cheap and rivals services like SEO in price. Online services have become more popular recently, allowing for price increases. That has made offline marketing pricing more competitive again, and it should not be so easily dismissed.
You can also connect your offline marketing to online promotion. If you are handing out fliers be sure to include your Twitter profile on any other social media links within the information. If you’re using TV or marketing ads, they should also be included.
Don’t forget, you can set up ads cheaper online than on television. There is a disadvantage to this as you will most likely not find your target customers as quickly. So, it is less efficient. But you will reach a wider audience more quickly so again, it depends on your business.
Use this information to find the right marketing services for your company. If you do you can guarantee your future success on the market.
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