If your business isn’t already online, there’s surely something stopping you from doing it. A lot of business owners feel that they don’t need to be online or that it’s too hard to get their company on the internet. But it doesn’t have to be difficult, and if you don’t do it, your competitors will get ahead of you. There are different levels of involvement when you use the internet for your business. You can stay at whichever one is most comfortable for you. However, not being on the internet at all isn’t an option in the modern age. Use these tips to make it easier to connect.
Hire a Web Developer
Building a website doesn’t have to be difficult. There are so many tools that you can use, whether you want an online store or a single-page site. Almost anyone can build a website, even if you’re not that good with computers. However, if even using a website builder is too much for you, don’t do it yourself. Hiring a web developer means that someone else can set up and take care of your website for you. Just remember that you have to have some input and can’t be entirely hands-off. So you’ll need to learn some of the basics if you want to be able to communicate with your developer.
Use Tools for Your Industry
There are already thousands of businesses in your industry on the internet. That means that there are online tools designed just for you. For example, if you own a hotel or B&B, you should have the ability to take bookings online. You can use a tool like Eviivo to collect bookings from all the different listings websites. If you’re a retailer, you can find software that will help you keep track of your stock. Or you can integrate several stores with one shopping cart. Look for tools designed especially for your industry and make use of them.
Learn About Different Social Media Platforms
Some small businesses decide not to have a website. Although it’s recommended you also have a site, you can rely on social media pages. However, if you’re going to base your business on Facebook or something similar, you need to know how it works. Getting familiar with different social media platforms and the tools available to you is essential. You should know the etiquette of each site and how to use them best. Google’s business pages work differently to Facebook and Twitter. Some sites are great for hosting lots of information, whereas others, such as Instagram, are better for adding extras.
If you’ve put your business online, you also need to advertise online. Your website and social media pages are adverts on their own, but you need to promote them to get them seen. Check out the different ways you can advertise, from promoting Facebook posts to using Google Adwords.
Getting online doesn’t have to be a headache, but it is necessary. If it’s all too much for you, consider hiring someone to do it for you.