The Ultimate Business Blog Citygirlbusinessclub.com
The key to a healthy business is customer loyalty. Loyalty will help you battle through market changes and economic downturns. It will keep you going through the difficult months. Keeping a close, loyal community will future-proof your business and ensure a steady stream of income. It will turn customers into promoters as word of mouth spreads through your community. It is an essential marketing tool, and one that you may have been neglecting.
We’re on hand to provide some first class advice on building and maintaining loyalty in your business. The first step is attracting people in the first place. Your product or service must be strong and your marketing powerful enough to hook customers. Once you’ve hooked them, you’ve got your work cut out trying to keep them loyal. There are thousands of competitors out there, you’ve got to stay a cut above the competition.
Thanks to Scott Croswell for the image
Treat your customers like you would a friend. address them by name and remember their favourite things. Most email marketing services allow you to insert customers’ names in to emails nowadays. Use this alongside targeted emails based on location and recent purchases. Technology has changed the way we communicate. Set up a system that will remember their tenth purchase and automatically reward them. These simple touches will go a long way to embedding your company in the mind of customers.
Provide exceptional customer service
Customer service should be at the heart of your business strategy. It is the perfect opportunity to turn disgruntled customers into active promoters. The trick here is to exceed expectations. When they get in touch, provide a quick and personal service. Solve their problem fast and then go one step further. Offer them a discount or free product. This will exceed their expectations. They will tell their friends and colleagues how great their experience was. Positive word of mouth is key to establishing loyalty.
Incentives
Incentives are an easy way of keeping loyal customers. You’ll be familiar with getting a loyalty stamp for every drink at certain coffee shops. On the tenth purchase you get a free coffee. You can recreate this experience online. Reward loyal customers and entice new ones. This will also help you generate higher conversion rates and attract new customers too. Simply offer a discount or incentive for signing up to your mailing list. For more information, speak to a conversion rate specialist.
Provide a human face for the company
Customers like to know that they are dealing with real people rather than automated computers. Make sure your business has a human face when it comes to customer service and communications. Your emails should be friendly and your customer service should be personable. Speak to your copy writers about how you can make the most of this.
A loyal community is the cornerstone of all businesses. Attracting new customers should always be on your mind. However, put just as many resources into cultivating and rewarding existing users. Keep your core base strong and loyal. You’ll notice the difference immediately.
Treat your customers like you would a friend. address them by name and remember their favourite things. Most email marketing services allow you to insert customers’ names in to emails nowadays. Use this alongside targeted emails based on location and recent purchases. Technology has changed the way we communicate. Set up a system that will remember their tenth purchase and automatically reward them. These simple touches will go a long way to embedding your company in the mind of customers.
Provide exceptional customer service
Customer service should be at the heart of your business strategy. It is the perfect opportunity to turn disgruntled customers into active promoters. The trick here is to exceed expectations. When they get in touch, provide a quick and personal service. Solve their problem fast and then go one step further. Offer them a discount or free product. This will exceed their expectations. They will tell their friends and colleagues how great their experience was. Positive word of mouth is key to establishing loyalty.
Incentives
Incentives are an easy way of keeping loyal customers. You’ll be familiar with getting a loyalty stamp for every drink at certain coffee shops. On the tenth purchase you get a free coffee. You can recreate this experience online. Reward loyal customers and entice new ones. This will also help you generate higher conversion rates and attract new customers too. Simply offer a discount or incentive for signing up to your mailing list. For more information, speak to a conversion rate specialist.
Provide a human face for the company
Customers like to know that they are dealing with real people rather than automated computers. Make sure your business has a human face when it comes to customer service and communications. Your emails should be friendly and your customer service should be personable. Speak to your copy writers about how you can make the most of this.
A loyal community is the cornerstone of all businesses. Attracting new customers should always be on your mind. However, put just as many resources into cultivating and rewarding existing users. Keep your core base strong and loyal. You’ll notice the difference immediately.