Your brand is much more than just a name or a logo. It represents the sum of your customers’ perception of your products, services, reputation and marketing efforts. And since people tend to return to businesses with a strong brand, you simply have to work on building your brand. But how can you do this? With the power of social media surpassing the power of television, you simply have to use networks such as Facebook and Instagram for brand building. If you decide to do this, make sure you check out our list of 5 tips that are going to help you build a strong brand on social media.
Choose the right networks
If your current social media efforts aren’t producing the results you were hoping for, chances are you’re using the wrong networks. With so many social media apps being released on a daily basis, you have to be very careful when choosing the ones you’re going to use. This means you’ll need to check social media demographics and choose the networks your target audience uses. For example, if you’re a steel manufacturer you probably don’t want to use Tumblr since its users are mostly teens but there are other networks that are more suitable for your company such as LinkedIn. LinkedIn is a B2B network that attracts business owners and it might be exactly what you were looking for.
Don’t forget the visuals
It’s no secret that visuals plays a crucial role when it comes to building a brand on social media. You need to be quite consistent when it comes to using avatars and pictures on your social media pages. Just take a look at Coca Cola’s visual branding – they use the same avatar on Facebook, Twitter and other networks and post the same or similar pictures in order to achieve consistency. So, if you’re using more than one social network make sure you do the same. It’s also a good idea to create templates for your posts. This means you might want to sue the same fonts and backgrounds when posting any type of graphics on social media.
What’s the point of having social media pages for your business if you’re not going to use them? There are just too many business owners who don’t bother with posting on their pages and you definitely don’t want to be one of them. You need to provide quality content that has the power to engage your followers. We recommend posting your own articles and sharing news about your industry. Also, you’ll need to make sure you respond to every comment made by your followers as this will show them that you have nothing to hide. If you don’t have enough time to post and respond to comments on social media, think about hiring someone who’s going to do it for you.
Start working with influencers
Influencers are becoming the next big thing in the world of marketing. Not only can they help you attract new customers but they can also play an important role in building your brand. They already have an audience that trusts them and if they recommend your products or services, it’s always going to be a big plus for your brand. However, just like with choosing social media networks, you’ll need to be very careful when choosing influencers you’re going to turn to. You need influencers whose audience might be interested in what you have to offer. It’s always a good idea to turn to experts who specialize in media monitoring and can provide you with key influencer identification and persona creation.
Develop a social media voice
Another thing you’ll have to do in order to build a strong brand is develop your social media voice. This is something that can’t happen overnight but it’s going to do wonders for your brand once you finally do it. You can start by thinking about what you do and whether you should use a formal or informal tone when talking to your customers. This also depends on who your target audience is. When it comes to developing your voice, you’ll also need to take your stands and stick to them no matter what. This will show your customers that you’re true about what you have to say and help you build trust.
These 5 tips should be enough to help you build a strong brand on social media. Just make sure you always keep looking for some new ways to improve your social media efforts.