Sometimes, the best way to take your business to the next level is with a large-scale event. Draw all your potential clients and customers together and show off your skills. Whether it’s a business conference or a small event in your local boutique shop, it will help you reach new people. An event will get your company’s name out there and prove your expertise. However, it’s no easy feat, and it requires months of careful planning. We’ve put on our fair share of events, so we know what works and what doesn’t! In this post, we’ll share a few of our top tricks with you. Let’s take a look.
Location and logistics – Before you get carried away with creative ideas, address the fundamentals. Decide where your event will take place and take care of the logistics. You’ll need to find the perfect conference venue that suits your target audience and guest list. If you’re hosting a small event in your local shop or venue, find out if you need any licenses or permission.
Goals – Hosting an event requires a strict set of goals. Why are you putting on a big conference? What are you hoping to achieve? It can be very easy to get carried away in the planning stages and forget to set targets. If it’s to raise awareness of the company, make sure you target the right media personnel. Perhaps your goal is to make a certain number of new connections with potential clients. Maybe you’re launching a new product; how many do you hope to sell?
Guestlist – Once you’ve sorted the location, the guestlist is the single most important aspect of your event. You’ll have to choose this very carefully to make the biggest impact. You’re looking for a good mix of media, clients, customers, and peers. The right media tastemakers will help you establish your brand and reach new people. The best potential clients will help take your business to the next level. Take your time with this part and narrow down your list to those people who will take your company further.
Promotion and advertising – Of course, no event can take place without a powerful promotional and advertising campaign. To succeed, your event needs to attract big numbers. It ought to become the talk of the town! Advertise in relevant industry magazines and publications. Use online ads to target the right audience. Use your social media channels and email list to reach existing customers and clients. It’s often worth hiring a PR company to help you spread the word.
Budget – Before we leave, it’s vital that you stick to a strict budget. Set yourself some financial targets early and itemise every potential cost. Keep an emergency budget aside for any unexpected problems and try to monetise the event if possible. That way, you might even balance the costs.
That’s all there is to it, folks! Now you can get stuck into the fun part of planning the entertainment and guest speakers. Good luck!