The Ultimate Business Blog Citygirlbusinessclub.com
As a business owner, it’s quite simple to increase your earnings. You just have to impress customers and encourage more to use your product and service. Once you do that, you will find your profits are rising every year. So, how do you make your business more attractive to consumers? You have to understand what the modern consumer wants from a company or business that they use. You must fully realise their likes and dislikes and in doing so you can provide them with the perfect business. The first step is to use your current customers to gain some information about your business.
Customer Feedback
These days, there are countless ways you can gain feedback about your business. You can send out a mass email with an attached online survey. Or, you can set up a survey to appear when your website is viewed. Make sure you know how to write a survey that doesn’t drive customers around the bend. You may also consider posting a questionnaire through your customers doors. Although the response to this is not pleasant. It is often viewed as junk mail.
The best way to get customer feedback is to interact with them on social media. As a business, you should already have plenty of profiles set up online. You can post the question on there of how to improve your business. The advantage of this is that you are guaranteed a response. There are two negatives. The first is that the answers will be open and viewable to the public. The second is that some of the responses might be more negative than you would hope for. However, it is still worth taking the chance, and it shows customers you care. They might even give you the idea you need to put your company ahead of the competition.
Making Things Easier
There are a few ways that you can make your business easier for customers to use. Obviously, if you are running an online company, you should focus most of your attention on your website. You should try to ensure that it is easy to use and accessible. You may also want to consider upgrading it with a responsive design. As a business owner, you should know that the majority of the public are not viewing your site on laptops or computers. Instead, they are using their smartphone or tablet. You need to make sure your website responds when it is being used on one of these devices. It’s crucial the site is still easily accessible.
You also need to think about how easy it is for customers to make purchases on your site. It should be as simple as clicking a button. This is a great way to increase your online revenue and you can do this by ensuring your store is easy to use. The best way is to start with a great template like Shopify. Use a Shopify discount code to cut the price of this service and set it up for your business. If you do, you’ll find you have increased your customer interest overnight.
Failing that, you might want to consider getting in touch with an app developer. By contacting a developer you can work with them to design an app for your business. This will give consumers what they need in relation to your company. This might be an interactive way to view more information about your product or service. Or, it could be another easy way for them to purchase your product. The choice is yours.
The Personal Touch
In 2015, every company is switching to an online service. The high street is dying. This year, almost all Christmas shopping will be completed online, and the transactions are automatic. There’s no interaction with the customer, and they are starting notice. Customers want to interact with the businesses they are using. They want to know they care. But, the problem is bigger businesses don’t have the time to give a proper personal response. The fact that the personal response has been cut out is one of the things that makes an online business so cheap to run. But, you can create the illusion of a personality.
A simple way to do this is by sending out E-cards with a product. When a customer buys a product from you, you can send an E-card to them with a thank you note. Or instead, of a mass email trying to drum up some demand, use an E-card for a more personal touch. The customer will certainly appreciate the gesture, and once word gets out, you might see an increase in demand.
As well as this, you can consider killing two birds with one stone. You can show your business is more personal while also saving on costs. On your website, you can set up a popup box so that customers can talk to an employee. Until the customer mentions a keyword the responses are automated. But a customer isn’t aware of this. They think they are receiving a personalised service. You can get the same effect with an automated calling system. The customer speaks with a voice that sounds human but again, the responses are automated unless they need to speak to an employee.
Improving Reputation
Again, there are plenty of ways that you can improve your reputation with customers and the general public. We’ve already talked about a personalised service. But you can also show them your business cares about something more than just making a profit. By using E-cards, you’re already showing you are concerned with the environment. But, you can also push a recycling campaign in a big way. You can ensure that when your products are delivered the packaging is completely recyclable. It’s also wise to push a green campaign in your marketing because consumers are becoming more concerned with saving the planet.
You might also want to show your company is more than just numbers. Throw a party for your local customers and show off the people behind the business. If you do this, you’re sure to get more support from consumers and increase demand.
We hope you take this advice on board. If you do, you can guarantee your business huge surges in profit before the year is out.