The Ultimate Business Blog Citygirlbusinessclub.com
Startups are exciting for everyone involved. But the first year or two are terrifying because you don’t know how things will pan out for your business. It’s vital to keep your head above water and to try to grow and evolve as a brand. Too many startups fail before they even begin because they don’t get the marketing angle right.
You are a new, trendy business with a voice to be heard. You need to keep your marketing strategy new, current and relevant. The people you’ll be connecting with could shape the future of your company. If you follow these suggestions, you’ll have a chance to improve the marketing strategy of your startup.
Social Media Sites
If you’re a hip and happening startup, you’ll understand the importance of keeping up with the times. Your body of staff will be young, cool professionals. And you’ll realise the impact of capturing current business zeitgeist. The best way for you to do this is to make sure you’re a constant presence on social media. As a business, you should have a strong social media presence. And you need to make sure you’re always updating and modifying in a bid to stay current. Plug your business and brand over Twitter, LinkedIn and Facebook. Attract the sort of clients to suit your business model.
Blog
One of the more modern marketing techniques for business is to start a blog. It’s estimated that tens of thousands of people start a new blog each day. There’s a good bet your competitors will have blogs. You need to match them blow for blow. Your blog needs to contain information about your business, future goals and the industry you’re in. It’s important that your blog posts are written in a hip, cool way. You need hire someone to write them for you with the information you provide. They need to be an excellent writer with a relevant voice in the modern world. A great blog can really help to market your business in a successful way.
Video Advertising
Something that doesn’t always get used enough in business is video advertising. Now that we have social networking platforms and sharing streams like YouTube it’s easy to connect through a video. A well made corporate video can become an online sensation, and you could find yourself trending in no time. If you’re based up North, you should think about hiring a Manchester based video production team to make your video. You can select the different types of video you want to make. You could go for a showreel style video. Or you might think about coming up with a script and shooting something in the style of a film. Whatever choice you think best suits your business is what you should go with.
Apps
As a current and relevant voice in modern business, you need to keep up with evolving technology. You should take steps to get involved in the app market. This is an important and evolving market in modern business. Smartphones begin to dominate the corporate world and already play a massive role in our social lives. If you can develop a business app for smartphones, you can connect with a whole new group of people. It will allow people access and interaction with your business remotely from anywhere. They won’t need their computer, they can use it on the move. This is another market to tap into and will help to give you omnipotence in the business world.