When it comes to women, you know what you like- from the right pair of shows to the perfect haircut and color. When it comes to women in the business of women, you want to make sure that you are giving something to these ladies that they want and that is working toward bettering their lives.
What type of business are you in, and what are you doing for the women that walk in your doors? Are you boosting their confidence? Are you motivating them to be the most that they can be? Here are some tips on what you should be doing as a business that caters to women, or mostly to women, to help make your customers keep coming back for more.
Offer Them Something That Makes Them Feel Good
Whether you run a salon or a day spa, you want to make sure that you have services available that will make the women coming into your shop happy they stopped in. You want them to leave wanting to come back for more, and maybe even wanting to try something new the next time they come in.
Even a cosmetic store, or a larger store that sells cosmetics, can do a lot for their female shoppers by offering things like makeovers. Just the little something extra can not just increase sales, but it can also make your customers so happy about your services that they even bring friends back with them.
Start When They Walk In The Door
If you want the women that shop in your store to feel welcome and want to keep coming back, start from the moment they pass the threshold. Most businesses, of any kind, work to greet customers quickly, and doing this can make all the difference on that person’s shopping experience. Smile, say ‘hello,’ and ask if they need help with anything in particular.
Don’t stalk them step-by-step, but do make a point to let them know that you are available if they need you, and actually be readily available. They shouldn’t feel stalked, but they also shouldn’t need to have to hunt you down in order to ask a question.
Women love to shop, it’s a known fact. They also love to be pampered. If you run a business that has pampering things for women make sure that you are doing your best to ensure they walk out of your salon or spa feeling refreshed and rejuvenated.
Women can be fickle as well, which means that you also want to make sure that you are willing to work with them so they can get what they want. Offer to track down specific sizes when a piece of clothing isn’t in stock, or to try to get new colors of nail polish in stock for her next nail appointment. You’ll win over a lifetime shopper!