The Ultimate Business Blog Citygirlbusinessclub.com
Any entrepreneur knows the importance of a good base. It’s like baking a cake or building a house. If you don’t start with something solid, you’ll end up with a mess on your hands. For any business, the base is critical to the chances of future success. Some micro-businesses do well when their founders base them in their homes. That allows a small-scale entrepreneur to feel comfortable in their environment. It means that they can remain flexible and respond to fast-moving situations. By contrast, big businesses need huge premises in the middle of major cities. Each floor of a global company’s headquarters acts as an independent base for separate departments. That’s not something the owner of a small business could ever contemplate.
These contrasts can make it easy for you to feel confused about where to base your business. Choosing a good location for your business still matters. The Internet has shrunk the world, but you still need a physical presence for your company. You can’t conduct every little scrap of business online. That’s not fitting for certain clients and transactions. What’s more, your employees can’t all work out of their back bedrooms! A good location isn’t just the perfect ingredient for a holiday hotel or a posh restaurant. Often, a decent location can make or break your business.
You’ll want to base yourself in a city that’s business-friendly. In truth, that means only one city can be an option – London. The capital of the UK is also the capital of global business. 40% of the world’s top 250 businesses with a European base chose London to be that base. It’s a city of choice for global enterprise. Why? Well, there are several reasons. For one thing, there’s the language. English is an international language, spoken by hundreds of millions of people across the globe. It’s the language that most businesses choose to use. The language barrier can be a horrendous hurdle for companies with a non-Western base. That’s not a problem that exists in London.
Another reason to base your company in London is the city’s famous attitude to business. The whole of modern London screams “enterprise.” The city’s new developments have business concerns at their core. The sheer amount of offices in London to rent can’t be an accident. The city of London is the most business-friendly place on the planet. It’s a city that attracts ambition. It’s the place that millions flock towards to seek their fortune. The skyscrapers of international finance dominate the skyline. At ground level, hundreds of independent businesses give the city character.
London has another thing in its favour – the people. It’s a diverse, international city. There are over 80 different languages spoken in London today. That shows the multiculturalism that’s rife in the city. If you have a London base, you’ll attract all sorts of employees. That’s an incredible bonus for any company. You’ll be sure to get a wide range of different people within your organisation. Imagine the benefits that they could bring. You’d have a wider knowledge of different cultures present within your headquarters. That could mean that you’d be able to target different types of customer with ease. You’d have staff who could approach problems from different angles to one another. The people of London are also some of the world’s most ambitious folk. They’re innovative, intelligent and full of ideas. London is a city for people who want to achieve the best in life. A base there would ensure that you could harness these people for the good of your company. For any business, staff are the most important resource. In London, you’re sure to have your pick of the best.
A base within London also puts your company within reach of a lot of potential clients. The city has a population of over eight million people, with a further five million present in the metropolitan area. What’s more, the population is growing as more young people from around the world flock to London. The city grows by about one hundred thousand people a year. That’s a potential market of enormous size. What’s more, there are a huge number of companies present in London – over a million. If you deal with customers one-to-one, London is ideal for you. There are thirteen million potential customers on your doorstep. What’s more, it’s an affluent city, so you know they’ve got money to spend. If you provide goods and services to other companies, London is still an ideal location. It’s a hub for global enterprise, as we explained earlier. A business base in the heart of London isn’t just a building or office. It’s a place that’s at the centre of a giant spider’s web. London is full of connections. If you position yourself in London, you can connect to all sorts of different businesses and customers. It doesn’t matter what kind of company you’re running. Any and every opportunity is present in London for you to exploit.
The advantages of London are hard for any entrepreneur to ignore. Of course, a virtual company can make money, but you need a physical base. You need to choose that physical base with care. To be clear – London is the best choice for any business. Whatever premises you need, you’ll be able to find them in London. You’ll be at the centre of the city that’s full of potential profit sources. You’ll have a place in the world’s premier city for enterprise. You’ll have a chance to hire young, ambitious staff with a wealth of interesting new ideas. The language will suit any and every client and customer. We haven’t even mentioned the city’s great transport system. Nor have we spoken about London’s huge investments in infrastructure. It’s the place to be for any business. In short, you’d be a fool to base your business anywhere else. The smart move is a move to London. It’s a move for any entrepreneur who wants to see their company achieve real success. Make it, and you’ll soon see your company blossom.
