Your customers don’t want to be put through an assault course every time they interact with your business. It should be as easy as possible for them to buy from you. That’s best for everyone, especially you. How annoying would it be to lose out to a competitor not because you have a worse product, but because it was too complicated to do business with you?
That’s not something any business wants to experience, so don’t let it happen to yours. Making life easier for your customers isn’t as hard as you might imagine though. Here are 6 things you can do today.
1. Use Responsive Web Design
Responsive web design will allow your customers to view your website on their mobile phones and tablet devices. This is important for your business because a lot of people are shunning traditional desktop web browsing now. It’s much more convenient for people to pick up their smartphones and check out your website on there instead. Hire a web designer if you don’t know what you’re doing.
2. Use Plain, Clear Language
It’s easy to show off in your marketing and advertising material sometimes, but that’s not going to bring in customers. Customers will be attracted to the kind of company that makes things easy and simple to understand. That means ditching the jargon and speaking in simple, easy to understand English in your promotional material and on social media sites.
3. Don’t Make Them Pay
You shouldn’t make your customer pay for the privilege of talking to you and doing business with you. Make sure your phone lines use free 0333 numbers. That way your customers won’t be paying to call you. And you should also pay for any postage costs that come with online orders. Free postage can be a big selling point for your company.
4. Offer Them Incentives
If your customers have a reason for doing business with you, they will. There are loads of different and interesting ways to keep customers coming back for more. Why not try a loyalty points scheme? Your customers would get a certain amount of points each time they buy and then get something in return. It shows you care about their customer experience and makes them feel better about using your business.
5. Be Willing to Listen
Customer feedback is important for both the customer and the business. It’s about working together to find out what’s best for you both. And being willing to listen to them is essential for this. Showing that you want to change proves to your customers that you want to provide them with the best customer experience possible too.
6. Speed Up Your Website
If your website is slow and difficult to use, your customers will decide to leave as quickly as they arrived. Our attention spans are short when we’re browsing the internet, so you need to have your visitors engaged as soon as they arrive. And that’s pretty hard to do if you have a slow website.
Some of these ideas are easier to implement than others. But they’re all great for making things easier for customers, and that’s what’s really important.