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The Ultimate Guide To Outsourcing SEO

The SEO industry doesn’t have the greatest reputation in the world. But it is still a necessity for many companies to outsource the task of attempting to rise to the top of the search engines. So, there is every chance that you and your business will need to think about doing the same at some point in time.

But how do you know the good guys from the bad? Choose the right firm who know what they are doing is effectively the same as striking gold. But get it wrong, and you could end up suffering in the long-term; even if you have had excellent short-term results. With all this in mind, here’s the ultimate guide to outsourcing SEO.

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Avoid approaches

Look in the spam folder of your email account and, if you are a business owner, it’s almost guaranteed that you will find unsolicited emails from SEO companies. It goes without saying that you should avoid them. Search for SEO companies in your local area instead. If they are good enough, they will be right there on page one. They are SEO experts, after all.

Ask them how they judge success

Be sure to ask any prospective SEO company how they judge their successes. If their mission is to get you on page one and not much else, then be very wary. There is a lot more to SEO than getting the much-desired number one position. While it is indeed great for the ego, there isn’t much benefit in financial terms. There are some good ideas in our article about getting the best results from an SEO professional if you want to know more.

Ask how they work

Good SEO companies will have a focused plan that adapts with lots of testing. For example, GO Creative Brisbane has a great system in places where they review and adjust the campaign strategy to fit in with new and emerging trends. If there is no mention of testing at all, then it’s best to look elsewhere. If they are using links, ask them where they are getting them from. You will need to get links from high quality and accessible websites – anywhere else could see your site get penalised.

Ask how much they charge

Good SEO doesn’t come cheap, and cheap SEO can be an expensive mistake in the long-term. If you are stuck for money, then look into other options. Some companies will offer free services until they get you onto page one of Google, for example. Check out SEO by No Rank No Pay for an example of the type of thing you can expect. One important thing to remember is that SEO is an investment that has no guarantees of paying off. So, it is sometimes best to pay a little extra to a company that will also help you get more conversions; as well as boosting your rankings.

Ask to see their successes

Don’t ever feel embarrassed by asking to see examples of SEO success. Any company worth their salt will be happy to show you – and, in fact, will be expecting to you to ask. One thing to look for is a long-term success. A major complaint about SEO companies is that they work out a way to game the search engines and give your site a temporary boost. You hand over your money thinking the job’s a good one and later on down the line you get penalised. Ask to speak to their past customers, too. Again, any good company will expect you to do this.

We hope this has helped you work out whether outsourcing your SEO is a good option for you. Anything to add? Feel free to comment below!

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