A business card that is made out of high-quality stock will make a good impression. Many business owners are tempted to print their own business cards off their computers since it easy and cheap. However, these types of cards look unprofessional and will not make the best impression on your potential customer or client. ColorTHICK business cards should use a standard size that fits inside business card holders. Include your website address, phone number and name on your business card.
Types of Business Cards
There are basically four types of business cards. They include glossy, matte, textured and regular ones. Glossy business cards work best with photos printed on them. Matte business cards are not shiny like you find on corporate business cards. Textured cards are meant to form a lasting impression. Regular business cards are printed on standard paper and are not recommended for most businesses.
Types of Printing Techniques
The five types of printing techniques that are most common include varnish, embossing, foil printing, laser cutting and laminated. Varnish is a coating that makes business cards more durable. Embossing gives dense texture to a business card. Foil printing is used to create unique business cards that stand out from the competition. Laser cutting business cards are a great way to make your business card unique. Laminated business cards are water-resistant and last longer than cards with a matte finish.
The business card is one form of marketing strategy. Most businesses use a variety of strategies to increase sales and drive more customers to their websites. Social media marketing is increasing in popularity and is an effective marketing strategy. Direct mail marketing techniques work well when you include your business card with brochures. This method works best by researching your target market to reduce the costs of direct mail send outs.
Marketing ensures that people know about your products or services. It is important that you allow for marketing costs in your budget. Social media marketing techniques are cost-effective and work well to bring in more customers. Consider hiring a marketing company to analyze your business and recommend the best marketing methods for your business.
Business Card Designs
Your business card is a reflection of your company and should look professional. A well-designed business card can give your sales department a boost. Include your business logo on the card to increase branding. It is equally important that your card contains an email address that belongs to your business.
Choose a font with optimal visibility that matches the tone of your business. Avoid running out of business cards by ordering when you are down to your last 200 cards. Choose a printing company that has a good reputation in your community.