Regardless of the market area in which your business currently operates, attending industry related trade shows and exhibitions should be at the top of your list of priorities when looking to expand. Likewise, if you run a relatively new company, these events can be the catalyst for the kickstart you need to get the firm off the ground. Though selecting the right shows and venues is essential, even after you’ve done this it’s still possible to achieve poor results if you haven’t given enough thought to the design elements of your booth or stand.
A display stand should be used primarily to draw potential customers or clients in your direction, so it’s vital that the design is both eye catching and functional. Many people get it wrong first time and end up having to learn from their rather costly mistakes, so with this in mind; I’ve written this short article to help you all out a little bit. I’m confident that if you apply the design techniques I’m about to divulge, you should see far improved results and avoid the steep learning curve that most other firms have to take on the chin.
The Basic Attractive Design
Ideally, you want to lure people towards your stand from a distance, so it’s important that you don’t create something too overcrowded with information, but at the same time it’s best not to go for the simplest option. You definitely want bright colours and an intriguing slogan to capture the imaginations of anyone passing, but sometimes less can be more. Remember that white is one of the brightest colours we have, and this will also ensure you project a minimalist, clean image to any onlookers.
Essential Business Information
Now you’ve thought of a catchy slogan and created an appealing backdrop it’s time to start thinking about what information you should include on your stand. Obviously it’s very important that passers by can see exactly what products or services you offer without having to spend too much time in the vicinity, so consider reasonably large and to-the-point text for the best results.
You should be considering some professional advertising signage too. Bеѕіdеѕ thе placement оf signage at a ѕtrаtеgіс lосаtіоn іt is аlѕо іmроrtаnt tо make іt аѕ аttrасtіvе as you can. Yоu can dоt it wіth саtсhу slogans, as already mentioned, or statistics or mеntіоn thе hоt deals that your соmраnу іѕ оffеrіng. Yоu hаvе tо mаkе уоur аdvеrtіѕіng signage dіffеrеnt from thе оthеrѕ. Thе best wау tо get a gооd advertising signage is thrоugh a рrоfеѕѕіоnаl advertising fіrm. Thеѕе соmраnіеѕ are еxреrt іn thеѕе matters аnd can guіdе уоu through thе whоlе process. Mоѕt wіll tаkе оvеr the rеѕроnѕіbіlіtу and will do аll the wоrk, іnсludіng the installment оf thе signage аt the Trade show.
Set Aside A Specific Area For Demonstrations
Most businesses who attend trade shows have either a product or a service to sell, and sometimes the best way of achieving this is to perform demonstrations for anyone who might be interested – be careful though, as you don’t want to isolate any other people who may be passing by, so mark out a designated area somewhere off to the side to perform these demonstrations. That way, anyone just having a quick nose will still get to see your backdrop and fully understand what it is that you do.
If you follow all these design tips, there’s no reason why you shouldn’t be able to at least break even on your first visit to an exhibition or trade show. I know from experience how daunting it can be on the few days running up to the event, but just try to relax, and everything should go as smoothly as possible.