Online reputation management is vital to your success. As a marketer or business owner, you need to know about the importance of online reputation management. Online reputation management, or ORM as it is known, is managing your brand’s reputation in the online world.
Do a quick Google search of your company. What do you see? Are there negative things being said about your company? Do you find that you have no or very few results, showing in SERPS?
If so, it’s time to consider how your digital marketing strategies are affecting your business. After all, if there are negative things about your company in the online world, you need to put this right. You need to be seen as a credible business. You also need to make sure that your clients see you in the best possible light. Your business should be the epitome of professional. It should speak out to your clients. If your online reputation is tarnished in some way, you need to put this right.
Let’s find out how.
Top Tips on How to Manage Your Online Reputation
ORM is a fundamental part of digital marketing. You need to make sure that you are seen in the best possible light. Of course, having the perfect online presence is nigh on impossible. But, reducing a negative perception of your company is vital.
Use social media to manage your brand name. Facebook, Twitter and Google Plus are important tools in your marketing arsenal. They are also essential to ensuring that your brand is not damaged in any way. Ensure that your profile is complete. Add content. Use images. Add positive customer reviews. Encourage previous customers to leave recommendations. This is important as social media is returned in search engine results. This is a proactive way to managing ORM via digital marketing methods.
Content and Blogging
You also need to make sure that you are responsible for any content that is put out on to other blogs. This means that you can assert your company’s dominance in the online world once again. While you may not be able to delete negative things, you can counteract them with positive content pieces. You cannot control a bad review. But, you can control content. This means that you can be seen as a positive force within the online world.
Link building is a great way to achieve positive results in SERPS. Using SEO and links is a great way to ensure that only positive information is being retrieved. So, linking to other sites is important. Using anchor texts is vital. You can ensure that you are proactive on trustworthy sites. With this in mind, you can lead the user back to your main website. This means that you will rank higher in Google. You will also start eliminating negative press from the highest ranking search. Use your positive influence for the right reasons.
As a business, you also need to ensure that you are monitoring your Wikipedia site too. As we all know, these can be edited by anyone. Should a disgruntled consumer negatively impact your Wiki page, you need to be able to put this right. Monitoring this regularly can help with your online reputation.