Businesses around the world create corporate videos for a variety of reasons. For example, some get used as part of marketing campaigns for new products, services and brands. Others might only get seen by people working for the companies themselves.
In all cases, they have one thing in common. They’re created to send out a message to a specific audience. The trouble is; some corporate videos are pretty boring and uninformative. Regardless of the target audience, one thing is for sure. They need to be memorable!
At this point, you might be wondering what makes up a “memorable” corporate video. It’s no secret that you only have a few seconds to grab someone’s attention before they get bored and move onto something else.
The following tips will help you to come up with a successful corporate video, regardless of its intended audience. Here is what you need to know:
Tell them a story
The last thing you want to do is create a corporate video that says “Hey! Check out this awesome new <whatever>”! If you want to engage with your audience, you need to tell them a story.
Perfume companies are a great example to illustrate what I mean. After all, you can’t smell perfume through your TV! Instead, what they do is set the scene to make their products appealing to TV viewers.
Mystery and intrigue often surrounds a perfume in its commercial. This will often pique people’s interests enough to go down to their local shopping mall and try a sample.
Keep your video short and sweet – if you can
Are you trying to create a TV commercial for your brand? If so, you will doubtless be aware that your video needs to be as short as possible. That’s because of advertising constraints like time slots and, of course, your budget.
Your audience are also more likely to memorize your brand if it’s a short and straight to the point commercial. Rob from Rollingthundersa.co.za says that it’s not always possible to create a short video. But that’s OK.
Some stories are longer than others. As long as the story has a good hook, your audience will be more than happy to keep watching!
Source: laffy4k / Flickr
Make sure your introduction is great
What if people aren’t sure what you are talking about within the first few seconds of your video’s introduction? They won’t feel inclined to stay tuned and watch more of it.
It’s important that you get the introduction of your corporate video right before you let the masses see it. Get a large group of people to critique your video and help you to find out if there are any potential problems with its introduction.
Make sure there’s a “call to action” at the end
At the end of your corporate video, you need your viewers to do something. It doesn’t matter whether you want them to call you, visit your website or go buy some stuff from your store.
Make sure they know what you want them to do. This is called the “call to action.”
Thanks for reading!