Asking you to critically assess your website is like asking you to pick a favourite child. You don’t want, and you don’t feel comfortable with it. You need to make sure that you are assessing your site though to ensure that you are maximising the most potential from it.
In the world of business, your website is everything. It’s your client’s first glimpse into your company. They look at your website and decide whether they want to buy your goods and services. If you don’t have a website that makes a lasting impact, your prospective clients will move on.
It can be difficult to look at your own business and pick faults with it. After all, it’s your baby. But, you need to make sure that you are ruling with your business brain and not your heart if you want your company to succeed.
Now, it’s time to look at ways that you can update your website and make it more focussed on your customers.
Check Your Bounce Rate
Bounce rates can play havoc with all manner of things. It can cause an impact on your SEO endeavours. But, it also means that there is something wrong with your website. After all, if people are bounce clicking from your website, it means that they are put off by something. So, it’s time for an overhaul. While it may be tempting to cover everything in your website, you need to create a delicate balance between too much and too little information. You need to make sure that the layout is user-friendly. You need to make sure that you have a clear structure and organisation of information. Without this, you will still suffer from the curse of the bounce rate. Bounce back and change your website to fulfil the needs of your clients.
Consider rebranding and usability. These are the keys to your success.
Traffic and Sales
When you are not getting enough web traffic, it can be symptomatic of a problem. But, if web traffic isn’t a problem, but this isn’t translating into sales, well, this can be detrimental to your venture. Why is your website not converting? Website design Mississauga gurus have stated that you need to have a look at Google Analytics as the first port of call. You will need to start checking and testing usability on your website. There may be issues with the cart and the buy it now options. There may be something wrong with the site as a whole. Complete an audit and check your website. Fix any errors and watch your sales soar.
If your site is taking an age to load, you need to reconsider your website hosting provider. It may even be time for a rebrand. Your website should not take ages to load. In the age of instant information, your customers will not wait 3 minutes for your website to load to its full capacity. If this is a problematic area that you have discovered, you need to make sure that your website is functional. If it isn’t, it’s time for an update.