Social media is misunderstood, and misused, by many. A lot of business owners feel obligated to be on it, but they don’t use it effectively. Facebook houses over 1 billion users, and you’re not tapping into this audience?!
So, it’s time to act. No matter the size of your business, you can always use a push in the right direction. This article will run through some quick ways that you can improve the effectiveness of your social media marketing, so take note!
Tip #1: Ask People If You’re Easy To Find, And Get The Right Names
Social media management can help you with many things. It can increase people’s affection toward your brand. It can give you new customers. It can be a quick way to communicate with consumers. But you won’t get any of these benefits if people can’t find you.
Consider this; how would people search for your business on social media? They’d probably type your full name. So, make sure your social media names are your proper business name. It might sound obvious to say, but so many falter at this step.
For example, if your company name is ‘Smith Water Services’ don’t set your name to ‘WaterSmith’ or ‘SmithServices’. These are witty, but irrelevant. People won’t search for those names. This also makes you look like a fan account or an imposter. Similarly, avoid the use of hyphens and underscores in your name. It looks unprofessional.
Additionally, ask your friends and family if they can easily find you on social media. This can let you know just what you need to change, if anything.
Tip #2: Link To Your Website And Products From Social Media
It’s a no-brainer, but again, so many people don’t do it. If you’re selling a product, link to that product in your social media description. ‘Pin’ your products and services to your timeline so they stay there. In short, let users know what you’re all about. Being upfront and honest is the best way to reach people.
Tip #3: Consult With An Outside Firm
If you’re not happy with the amount of web traffic you’re receiving, maybe it’s time to look for help. Another benefit of outsourcing your social media work is that it leaves you to focus on the day-to-day running of your business a lot more. Check out some social media management pricing and consider the benefits for your overall web content strategy. Your increased focus on general business combined with a professional focus on social media can produce top results.
Tip #4: Post More Than Just Text
Those pages that consistently post dull message after dull message are missing the point. Yes, people can read, but this is the most basic form of communication. Engage your users with videos, GIFs and images. Post funny memes you find on the internet that relate to your business. Otherwise, your timeline will turn into one huge wall of boring text, and it looks unappealing. Break it up with images and splashes of colour.
A combination of top online marketing and solid services can result in profit for any business. So what’re you waiting for?