Starting a small business is one of the most exhilarating things you’ll ever do. Sure, there are sleepless nights and plenty of stress. But, the highs make up for it in a big way. Seeing people respond to your products is one of the best feelings in the world. Watching your hard work finally pay off is worth every penny. So, do you think you’re ready to set up your first business? If so, work through this quick checklist, and make sure you’re ready to go! Here’s what you need.
A logo – As a small business, you’re suddenly going to become a small fish in an enormous pond. There is a lot of competition out there, with more than 30 million small businesses in the USA alone. If you want to become the next big startup success, you need to set yourself apart. That means a unique branding and image, and it all starts with a recognisable logo design. By investing in this early, you’ll quickly leapfrog millions of amateur startups. You’ll give yourself that professional seal of approval.
A website – Unfortunately, if you don’t exist online, you don’t exist! The internet is our first port of call these days, and that means you need a presence. Social media platforms are great, but you still need a central hub to call home. The website is the rock in the middle of your web presence. It sells your products and tells customers everything they need to know about you. Remember, most people instinctively search Google for their answers. Without a website, you’ve got no chance of showing up.
A business plan – We know what it’s like to start a small business. The excitement and passion is electric, and you can’t wait to get started! But, just hold your horses. Before you dive straight into the deep end, take the time to plan things out. Write a thorough business plan before you launch into everything else. It will help you work through the details of your business and find the weaknesses. It will help find your unique selling point, and give your company direction. Most importantly, you’ll never acquire funding without a good business plan.
Goals – Further to the business plan, you need a system of achievable goals and objectives. We always advise new business owners to set a three-tiered system of goals. The first is your overall, grand mission statement. Where do you want to be in ten years? What are you reasons for existing? Think big. Think bold. Now, set a series of smaller goals for the long-term. It could be a million dollar turnover. It could be a prestigious award in your industry. Finally, set highly specific, targeted ‘objectives’ that will lead you to these goals. These are the day-to-day steps you will take to reach your goals. This system is the best way to make your company bigger and better.
If you’ve checked off each of the items on this list, you’re ready to get down to business. Congratulations, and good luck with your new venture!