People who’ve started a new business this year will have to think hard about the best promotional ideas. You probably won’t have a huge budget for marketing and advertising. That means it is essential that you perform a lot of research. Believe it or not, there are lots of ways in which you can gain more attention without breaking the bank. We’re going to give you a hand this morning by making four awesome suggestions. You don’t have to use them all, but they should point you in the right direction. Regardless of what you do to make a profit, thinking outside of the box is your best course of action.
The internet is your friend when it comes to advertising your new brand. Social media websites will allow you to reach new audiences and increase sales. Google Adwords will help you to drive more traffic to your website. E-mailing lists could ensure you always retain customers. At the end of the day, more than 80% of sales in the average business come from people who already have a relationship with the company. So, it’s important that you send regular marketing emails to people who have made purchases in the past.
Printed Promotional Materials
Real world promotion still works well in most instances. So, maybe you should head down to your local print shop? You should pay for the design of leaflets, flyers, and posters. You can post the leaflets and flyers through doors in your hometown. The posters should be placed in strategic locations to ensure maximum exposure. You don’t even have to do the legwork yourself. There are now lots of companies that specialise in the delivery of items like those.
Sponsoring a charity event might not cost the earth. However, it could put your band in front of thousands of relevant people. You just need to select the right occasion. You should pay for more marketing materials at that time. Promotional wristbands are always a good idea because they are cheap to purchase. Also, they go straight onto the wrists of attendees. So, they are unlikely to throw them away without taking a good look. You should include your brand name and logo on the wristbands at the very least.
Creating a fun publicity stunt could be the perfect way of attracting more attention. Virgin Trains did that perfectly a few months ago. There was an article in the news about a passenger who got stuck in the toilet. That individual used social media to contact Virgin management and ask for more toilet paper. The incident helped the company to get into the media without spending a penny. However, it was not a random happening. In fact, the marketing team at Virgin spent weeks coming up with the idea. You should do something similar.
Now you know how to promote your brand without bankrupting your company, there should be nothing in your way. Design a strategy today and keep on the lookout for innovative concepts. There are a million and one ways to advertise your firm. You are the one best placed to decide which ones are most appropriate.