Welcome to the twenty-first century where radio and even television is now obsolete. Seriously, think for a moment about how you and most other people probably watch TV. We imagine you mainly use a streaming service such as Netflix or Hulu. If you are smart, you probably have an adblock installed that stops you seeing any ads at all. Even if you are watching television, you are probably fast forwarding through the adverts to get to the show. You may see a problem with this for business owners such as yourself. How do you market your business, when no one is looking at ads anymore?
Well let’s clear one thing up immediately. We were exaggerating, people do still see advertisements. They just see them in different forms, usually online. In fact if you want to continue to market your business, that is the answer. Put all your effort into online marketing and use this advice.
You need a company website and when you design it, we want you to think like a consumer. If you like you can look at our site and think about what made you attracted to it. The first thing you may notice is that the basic structure is the same as any other blog you have ever viewed. That is because all websites come out of the same cookie-cutter and little tweaks make them look different. The second thing you might notice is that it is easy to navigate and has a dynamic picture at the top of the blog bar. All of these things made it attractive to you as a viewer. But that is not how you found it. You found it because we are using SEO.
Search engine optimization is a method used to make sure your site is higher up on a search engine results page. That means if consumers use keywords related to your site, it is easy to find. One way to do this is to put links through articles, like this one linking to another place online. Possibly, a more successful site to borrow some of their views. It sounds simple enough, but unfortunately it isn’t.
If you add links that do not fit into the website and are just random ones to boost SEO, Google will give you a penalty. This means that your site has been marked and will drop down in search engine ranking. It will make your site harder to find for consumers. If you have this problem then you need to look into Google penalty recovery. There are ways of dealing with it.
The complexity of SEO is the reason why some business owners leave it to the professionals. You can hire a company that specialises in optimization services. These tech experts know exactly how to avoid penalties and how to naturally make your site SEO friendly. It is something that is well worth looking into.
Finally, you should utilize free online marketing by using all the available social networks. You can use any of them to market your company. For instance, if you set up a page on Facebook you can create a discussion. You can then manipulate the discussion so that readers are directed towards your website.
Take this advice and we guarantee you will have no issues marketing your business online. This is how the pros do it.