Though we may be past the times when women were expected to be the perfect homemaker, the fairer sex still represents the majority of all consumer purchases in the U.S. today. Building a marketing campaign that ignores women can be detrimental to the success of your organization. Read More »
Category Archives: Tips & Advice
3 Tips for Being Successful In A Traditionally Male Industry
With gender stereotypes becoming more of a non-issue each and every day, it’s now more common than ever to see woman flooding fields that were traditionally worked in by men previously. But while it may be easier and more acceptable for women to work in male-dominated industries where hard labor is expected, that doesn’t necessarily mean that it will be ... Read More »
Empowering Tips For Women In Business
Women are blazing an unprecedented trail in the business world, and they are becoming more powerful every day. Representing an average 47 percent of today’s workforce, women have clearly found a new strength and drive for independence. Read More »
3 Things To Do If You’re A Victim of Sexual Misconduct or Assault In The Workplace
In recent news, many businesses and individuals alike have has sexual misconduct, harassment, or assault allegations made against them. It seems that no industry or business is immune to have predators who will try to take advantage of others through their position or stature, be it real or perceived. While many men and women have spoken out about crimes that ... Read More »
3 Ways To Live A Healthier Life When You Work 40+ Hours Per Week
For many women, life can be stressful enough even when you’re not working 40+ hours per week each month. But for those women who feel like work is simply taking over their lives, it may make you more vulnerable to unhealthy behaviors that you feel might be helping you cope with the stresses of your life. However, by committing to ... Read More »
3 Practical Things Every Single Woman Should Have
If you’re a successful single woman, it’s likely natural for you to take care of yourself. However, while you may be comfortable being your own boss and answering to yourself, there may come a time when you’re not able to do this or when you just need a bit of help coming through a difficult struggle. But when you’re used ... Read More »
6 Things to Organize When You Go Back to School
Going back to school as an adult can be a daunting experience but also a rewarding one. You might want to increase your knowledge about a certain subject to improve your job prospects, or you might choose to change careers and study something completely different. Either way, you have to prepare for it. Read More »
Business Women Should Never Forget To Spoil Themselves
It’s true. You have a lot on your proverbial “plate,” and taking the time for any sort of recreation requires planning and intention. Don’t let that stop you from taking extra special care of yourself. Investing in your body is an investment in your future as well. Read More »
A Girl’s Guide to Preparing for the CPA Exam
Maybe you love numbers, money, and helping other people keep track of both. Maybe you are looking for a way to escape the drama of life. Perhaps you’ve even fallen victim to the myth that accountants are boring in hopes of losing a dedicated stalker. Read More »
Tips on How to Avoid Situations That Could Lead to Sexual Harassment
Before 1991, the term sexual harassment did not exist. What was considered appropriate behavior in the workplace was largely undefined until Anita Hill made her case against Clarence Thomas, a member of the Department of Education. Read More »